NBC’s Saturday Today show was the top-rated network morning show during April 2009, well ahead of 2nd place Good Morning America, in both Total Viewers and the A25-54 demo.
However ABC and CBS’ Saturday edition of The Early Show grew in Total Viewers year-to-year, while NBC declined. CBS was up the most. In the demo, CBS was flat while NBC and ABC were down.
Total Viewers: NBC: 3,563,000 / ABC: 2,740,000 / CBS: 1,685,000
A25-54 demo rating: NBC: 1.1/8 / ABC: .9/6 / CBS: .5/4