HLN had a rough April, seeing significant, double-digit year-to-year declines in nearly all of its key programming. Even its signature breakfast show “Morning Express,” which has been a bright spot on its lineup, saw its ratings drop.
The ratings for April, 2011:
“Morning Express” was down -5% in total viewers and-19% in the key adults 25-54 demo.
HLN’s primetime shows–which now have a stable lineup with the addition of Dr. Drew–fared even worse:
At 7 PM “Issues” was down -29% in total viewers and -32% in the demo.
At 8 PM “Nancy Grace” was down-36% in total viewers and -39% in the demo compared to last year.
At 9 PM “Dr Drew” was down -56% in total viewers and 365 in the demo.
Ay 10 PM “Joy Behar” was down -42% in total viewers and -48% in the demo.
At 11 PM “Showbiz Tonight” was down -45% in total viewers and -47% in the demo