Sports betting is changing. Companies are using technology to enable gamblers to bet in real time, increasing enjoyment for the participants and profit for the sports books. (It’s a volume business after all.)
Les Carpenter pens a story about the revolution in which he discusses Cantor Gaming, the Cantor-Fitzgerald subsidiary that’s leading the way into the future.
A massive computer determines the odds and establishes lines instantly. “Here the computer instantly decides what the chances are that a football team will have to punt or a baseball player can steal second base, then it spits those odds onto the tablet and the betting is on,” Carpenter writes.
But wait, haven’t we read this article before?
Oh right. Wired‘s November 2010 issues features an article called “Wall Street Firm Uses Algorithms to Make Sports Betting Like Stock Trading” that covers the same territory.
The sports book of the future is also the sports book of the past.