‘All In’ Week One Ratings

By Alex Weprin Comment

As promised, now that the final numbers are in, here is how MSNBC’s new 8 PM show “All In with Chris Hayes” fared. While night one started off relatively strong for the show, it since fell to earth a little bit.

“All In” averaged 651,000 total viewers last week, including 191,000 viewers adults 25-54. Compared to the same week last year (which, it should be noted was a political year, boosting all the cable channels), “All In” is down -25% in total viewers and -14% in the demo. Compared to Q1 2013, a better barometer for MSNBC’s 8 PM average in a non-political year, “All In” is down -27% in total viewers and down -8% in the demo.

The usual caveats apply, as it can take weeks or even months for a show to find any sort of ratings stability.