About That Glenn Beck Ad Boycott

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By Chris Ariens

MediaPost’s Wayne Friedman has an update on the Glenn Beck advertiser boycott that goes back to August. Friedman writes:

A recent late November airing of “Glenn Beck” offered advertisers pushing gold and silver financial investments and services, older-skewing products and fringe nutritional products.

These include Lifestyle Lift (chin lift); an AARP Medicare product; and retirement homes, such as the TimeSharesOnly and The Villages in Florida — the latter a community that Beck has done some extra promotional work around.

Friedman notes, “There is still no sign of top-drawer, higher-valued daytime TV advertisers, such as Procter & Gamble, Geico, Clorox, UPS Stores and Progressive Insurance. Their ads had previously appeared on the program.”