ABC News unveiled redesigned election graphics, along with a new slogan, this morning on “Good Morning America”: “Your Voice, Your Vote 2012.”
ABC’s previous election coverage has long been branded only as “Vote” — “Vote 2008” and “Vote 2010,” for example — and more closely resembled the NBC and CBS slogans, which are “Decision 2012” and “Campaign 2012,” respectively.
“We believe that this new branding of our election coverage will be more engaging for our viewers,” Rick Kaplan, executive producer of “This Week,” told Politico. “It makes a clear statement about our coverage of politics and the mission of ABC News heading into 2012, which is to provide viewers with the big picture understanding they need to make informed decisions at the ballot box.”