ABC News is giving Katie Couric her own program… though it will only exist online. In advance of her ABC talk show debuting this Fall, Couric will host a weekly series for ABC News and online partner Yahoo! called “Katie’s Take.”
Launching May 1st, the series sounds somewhat like a preview of the talk show, focusing on issues like “health, nutrition, parenting, and wellness.”
Continuing with that health theme, Poland Spring water is on board as the launch partner for the web series.
AdWeek’s Sam Thielman spoke to ABC News president Ben Sherwood about the show, and asked what Couric’s role at the news division will look like over the next few months:
ABC News president Ben Sherwood said that Couric’s main focus would still be the syndicated show, which launches in October, but that she’d continue to appear on ABC’s properties without headlining a particular program. “She’ll participate in our political coverage as we get closer to the elections,” said Sherwood. “But [with the syndicated show,] she’s got a real full-time job.”
Katie Couric Launches New Weekly Digital Video Series from ABC News and Yahoo! May 1st
“Katie’s Take” Gives Viewers an Inside Look at the Latest in Health, Fitness, Parenting and Lifestyle
Katie Couric, special correspondent for ABC News and host of the upcoming syndicated daytime talk show “Katie”, hosts a weekly original digital video series from ABC News and Yahoo! starting next Tuesday, May 1st. Each week, Couric will explore topics and issues that matter most to her viewers – including health, nutrition, parenting, and wellness. Every episode will feature interviews with top experts in a variety of fields as well as Katie’s own personal, fun and unique perspective.
“Today there is so much information available to us that it can be overwhelming to sift through it all,” said Katie Couric. “I am happy to have found a place in the digital world where I can cut through fads and trends. I want to introduce people to serious experts who can hopefully help provide real solutions.”
Poland Spring Natural Spring Water is the exclusive launch sponsor of this series which will be featured on a dedicated page on Yahoo!.
“Poland Spring, along with our other regional 100% natural spring water brands — Arrowhead®, Deer Park®, Ice Mountain®, Ozarka®, and Zephyrhills® – are born better. In our quest for constant betterment we are thrilled to get behind “Katie’s Take” and support the exciting new show as its launch advertiser,” said Sarah Linden, Brand Manager. “It feels like a natural fit to align some of our top brands with ABC News, Yahoo! and Katie Couric in their quest to help men and women live better.”