ABC Launches #MyWorldNewsStory Campaign

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By Merrill Knox Comments

ABC has launched a new campaign for “World News with Diane Sawyer.” The network has rolled out five new promos from the show highlighting people who have been featured in or impacted by stories that have aired on “World News.”

In one spot, a California woman recounts how her son saved her husband’s life after he had a heart attack on the golf course by recalling a “World News” segment about the proper technique for administering CPR (watch it after the jump). The network is inviting viewers to share their stories using #MyWorldNewsStory on Twitter.