According to the scoreboard, CNN’s Paula Zahn attracted just 378,000 total viewers on Wednesday, shedding more than 300,000 viewers from her 7pm lead-in.
MSNBC’s Keith Olbermann more than doubled Zahn. Bill O’Reilly had eight times as many viewers. Nancy Grace also came out ahead.
Zahn hasn’t managed to deliver more than 400,000 viewers since last week. On Monday, she averaged 386,000 (and 163,000 in the demo). On Tuesday, she averaged 399,000 (and 123,000 in the demo).
Now she’s down to 378,000. Is this Zahn’s worst performance ever?
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