2012 Ratings: HLN Declines in Total Day and Primetime

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By Merrill Knox

HLN was down significantly compared to 2011, when coverage of the Casey Anthony trial boosted the network’s ratings. In Total Day, HLN was down -27% in Total Viewers and -20% in the A25-54 demographic. In primetime, the network was down -32% in Total Viewers and -22% in the demo.

The ratings for 2012:

  • Primetime (Mon-Sun): 337,000 Total Viewers / 114,000 A25-54
  • Total Day (Mon-Sun): 243,000 Total Viewers / 95,000 A25-54

Nancy Grace’s 8pmET program was down -43% in Total Viewers and -35% in A25-54 viewers for the year. Jane Velez-Mitchell’s 7pmET program was down -31% and -26% and Dr. Drew Pinsky’s 9pmET program was down -46% and -38%, respectively.

HLN’s quarterly ratings also saw declines: In Total Day, the network was down -16% in Total Viewers and -3% in the demographic compared to the same quarter last year. In primetime, HLN was down -25% and -4%, respectively.

There was some good news for HLN in the month of December — despite year-over-year declines in Total Viewers, HLN was up +7% in Total Day and +2% in primetime in the A25-54 demographic.