1st Year of ‘Prime’ Doubles HLN’s Ratings

In its first year of Headline Prime, CNN Headline News doubled its primetime audience, according to ratings released by CNN today. The following numbers compare 02/23/04 to 02/18/05 vs. 02/21/05 to 02/17/06:

In its first year, HLN Prime averaged 424,000 total viewers, a 101% increase from 211,000 viewers the previous year. Viewership rose 80 percent in the 25-54 demo, from 84,000 to 151,000.

In the 8pm hour now occupied by Nancy Grace, HLN posted audience gains of 180 percent in P2+ (605,000) and 124 percent in the demo (184,000) compared to the year before (216,000 and 184,000 respectively).