1st Year of ‘Prime’ Doubles HLN’s Ratings

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By Brian 

In its first year of Headline Prime, CNN Headline News doubled its primetime audience, according to ratings released by CNN today. The following numbers compare 02/23/04 to 02/18/05 vs. 02/21/05 to 02/17/06:

In its first year, HLN Prime averaged 424,000 total viewers, a 101% increase from 211,000 viewers the previous year. Viewership rose 80 percent in the 25-54 demo, from 84,000 to 151,000.

In the 8pm hour now occupied by Nancy Grace, HLN posted audience gains of 180 percent in P2+ (605,000) and 124 percent in the demo (184,000) compared to the year before (216,000 and 184,000 respectively).