YouTube Stunt Turns Deadly for a Couple Seeking Internet Fame

Pedro Ruiz III died after his girlfriend shot him while filming a video

Pedro Ruiz III, a 22-year-old aspiring YouTube star who lived in Minnesota, died Monday after convincing his girlfriend to fire a gun toward a book at point-blank range in front of his chest.

Monalisa Perez, his 19-year-old pregnant girlfriend, frequently posted prank and stunt videos with Ruiz and their family on their YouTube channel; the couple was hoping this dangerous stunt would let them achieve a new level of digital fame. The pair went through with the stunt, according to The

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