One of the things Adult Swim will be selling its advertisers in 2014 is the little company logo in the corner of the screen, which (until now) has simply read "[adult swim]," Variety reports. The network has been getting into a number of nontraditional advertising options recently, notably branded content (a notoriously tricky kind of promotion to do successfully), but the bug seems to fit with the network's try-anything ethos while simultaneously satisfying the advertiser's yen to get as deep into the content as possible, which reaches a much larger-than-average percentage of young men and men of color.
And, as always, Adult Swim's new slate of content has plenty of scripted comedy on it: a half-hour series from Robert Smigel (Triumph, the Insult Comic Dog) and Jack McBrayer (30 Rock's Kenneth the Page) featuring Triumph and McBrayer; a live-action/rotoscoped sci-fi show exec produced by Jon Krasinski (in the pilot stage), a werewolf pilot from Delocated creator Jon Glaser, and a single-cam comedy from Q Worldstar (of pop culture portal WorldStarHipHop) and MadTV vet Devon Shepard.
Shows announced last year that have finally made their way to series include the Hanna-Barbera inspired Mike Tyson Mysteries, starring Tyson, Norm MacDonald and Jim Rash; a new show from Aaron McGruder (creator of The Boondocks, which entered its last sesason without him); Mr. Pickles; a series of Tim & Eric specials; and a Venture Brothers one-off.
The network's Rick & Morty is among the shows that will return for a second season; shorunner Dan Harmon's Community got canceled last Friday but Rick & Morty shows serious promise for Adult Swim. The show, in fact, outpaced Community in the dollar demo during this most recent season on more than one occasion.