Xbox Snags The Walking Dead's First 6-Second Ads

It's also sponsor the red carpet livestream for Sunday’s premiere

Just two weeks after AMC began looking for a brand to buy the first six-second ad to appear in a linear scripted show, the network has stuck a deal with Xbox.

The Microsoft-owned company has purchased the six-second ad slots available in The Walking Dead’s second and third episodes—airing Oct. 29 and Nov. 5—as part of an expanded partnership with the show, which airs its Season 8 premiere, and its 100th episode, on Sunday.

The Microcoft-owned company had already bought a 60-second spot in Sunday’s premiere for Xbox One X, and had agreed to sponsor the “next on Walking Dead” coming attractions for the eight episodes comprising the first half of Season 8.

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