World Cup History Is Embroidered Into a Tapestry in the BBC’s Promo for the Tournament

The FIFA World Cup happens just once every four years, and each one brings unforgettable moments that fans want to bask in forever. Thanks to the animated film "The Tapestry," created by BBC Creative and BBC Sports Marketing and animated by Blinkink, they can do just that this year. BBC’s World Cup 2018 promotional campaign details the tournament’s most iconic moments via an embroidered tapestry rendered into a film. Every frame in the spot is individually embroidered, with the entire tapestry containing 227,000 meters of thread making up 600 individual frames. "The Tapestry" features players like Diego Maradona, Zinedine Zidane, Paul Gascoigne, Cristiano Ronaldo, Lionel Messi and Harry Kane. [kickout id="4" label="video"] The film, which was directed by Nicos Livesey, takes viewers on a journey of iconic moments, reminding them that this year, as always, “History will be made.” “Choosing which iconic moments to feature was a detailed process,” said Tim Jones, creative director at BBC Creative. “Where do you start and finish with the most iconic tournament in the world?” The film is accompanied by a traditional Russian folk song called “Ochi Chernye,” which is about unification and friendship, according to a statement. The World Cup, which starts in June, will take place in Russia this summer. [kickout id="2" label="bts 1"] “The World Cup is steeped in stories, and our campaign brings to life some of its most memorable moments with a unique interpretation of a centuries-old Russian tradition, accompanied by a traditional and iconic piece of music which we all fell in love with instantly,” said James Parry, head of marketing at BBC Sports and Events. The visual style of the tapestry will be translated across BBC’s platforms into graphics, social media and more. The tapestry will be put on public display with moments from the 2018 tournament added later. [kickout id="3" label="bts digital"] CREDITS: BBC SPORT MARKETING Portfolio Head of Marketing James Parry Marketing Manager John Sprott Marketing Executive Helen Worsey MEDIA PLANNING Campaign Planner David Wheadon Media Portfolio Lead Marc Jones BBC CREATIVE Executive Creative Director Aidan McClure Exec Creative Director Laurent Simon Creative Director Tim Jones Creative Director James Cross Creative Edward Usher Creative Xander Hart Producer Liz Dolan Project Manager Loretta Ramkissoon Production Coordinator Emma Hamilton Head of Planning Mike Lean BLINKINK Director Nicos Livesey Producer Alex Halley Executive Producer Bart Yates DESIGN Designer Luke Carpenter BBC Creative Head of Design Laurence Honderick SOUNDTRACK Composer Alex Baranowski Vocals Sir John Tomlinson SOUND DESIGN – FACTORY Sound Design & Mix: Mark Hills & Anthony Moore Audio Producer: Lucy Spong