According to Nielsen, 15 of the 19 new broadcast TV series that bowed between Sept. 13 and Sept. 28 are skewing heavily female. Only two series are drawing more male: Fox’s Terra Nova premiered to a 3.5 rating among men 18-49 and a 2.7 with the female half of the demo, while NBC’s Whitney notched a 3.4 M 18-49 rating and a 3.1 W 18-49.
Chief among the biggest draws for female viewers are CBS’ 2 Broke Girls, which is averaging a 6.4 rating among women 18-49, while Fox’s New Girl bowed to a 6.0 in the demo. ABC’s Revenge and Pan Am doubled down on female viewers, as both debuted to a 4.3 rating in the demo, and the first two installments of NBC’s neo-natal comedy, Up All Night, have averaged a 4.0.
While none of this should come as a surprise—women 18-49 watch about 151 hours of TV per month, 11 more than men—this season is noteworthy for the number of female-helmed productions. A dozen series, five of which are comedies, were created and/or executive produced by women.