It took longer than NBC Sports had hoped, but its ad sales team sold all its ad inventory for Sunday’s Big Game with just 48 hours to go.
“Super Bowl LII is sold out,” said Dan Lovinger, evp of advertising sales, NBC Sports Group, in a statement on Friday night. “We booked record revenue, and advertiser enthusiasm for the game is at an all-time high.”
NBC is the first broadcaster to acknowledge that it sold out its Super Bowl inventory prior to the game since it last broadcast the Big Game three years ago.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in