National Geographic magazine has seen its fair share of redesigns over the course of its 130-year history. And today, it’s getting another.
The May issue will debut new sections, a new design and typeface, and new paper stock in its most significant overhaul since 2000—but the unmistakable yellow border lives on. The biggest changes are three re-imagined sections: Proof, Embark, and Explore.
Proof is a story told through photography. “We wanted to start with what this publication does best: visual storytelling,” said Nat Geo editor Susan Goldberg.
Meanwhile, Embark takes a look at topics in the news, while Nat Geo says Explore “illuminates the world’s wonders.”
To lead design efforts, the magazine hired San Francisco strategy and design agency Godfrey Dadich Partners (GDP), which produced this video illustrating the magazine’s new aesthetic going forward.