At the start of her 2018 pitch to advertisers, Turner president of ad sales Donna Speciale promised, “Today will be different; it has to be.”
And while the upfront did include some return bits—”This is the third year we’ve been together,” CNN host Anderson Cooper said to Conan O’Brien and Shaquille O’Neill. “Always fresh ideas here at Turner,” O’Brien joked—Speciale and Turner chief creative officer Kevin Reilly reminded buyers of what’s worked for them in the past year alone.
Specialie
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