A week after taking a tumble in the ratings department, USA Network’s White Collar bounced back Tuesday night, improving its deliveries among total viewers and the key demos.
Per Nielsen live-plus-same-day data, White Collar drew 3.83 million viewers on Feb. 9, an increase of 33 percent from last week’s 2.89 million. Slugged “Home Invasion,” Tuesday night’s episode topped all ad-supported cable nets among viewers 18-49, luring 1.69 million viewers, up 41 percent from the prior week’s 1.2 million.
Collar also drew 1.64 million adults 25-54, marking a 32 percent increase from the Feb. 2 installment.
Those deliveries went a long way toward reversing Collar’s big plunge of a week ago, when the show saw its overall viewership and demos drop nearly 40 percent percent versus its mid-season premiere numbers. The Feb. 2 episode averaged 2.89 million viewers in its 10 p.m. time slot, trailing well behind the 4.72 million viewers who tuned in for Collar’s Jan. 19 return.
While the latest episode of Collar was still down 20 percent from its mid-season premiere, the series is holding firm among younger viewers. According to Nielsen data, last night’s show scared up 934,000 viewers 18-34, consistent with (-5 percent) the 983,000 members of the demo it drew four weeks ago.
It’s worth noting that last week’s Collar went head-to-head with the season premiere of ABC’s Lost. This time around, the USA series went up against a new episode of ABC’s The Forgotten, beating out the broadcaster among the 18-34 set by some 8,000 viewers.