As part of its re-engineering of Metro Traffic, Westwood One announced Monday (Dec. 22) a partnership with TrafficLand, Inc. to integrate TrafficLand’s live traffic video system into its Metro Traffic system.
Westwood will also serve as the exclusive sales representative of TrafficLand services to broadcasters for their radio, TV and Internet offerings and in the future, on-demand user applications. In addition, The transaction includes an option to purchase 100 percent of TrafficLand stock in 2009.
Westwood
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