It’s tough times for Westwood One. Faced with mounting competition from Clear Channel’s Total Traffic Network, and the company looking to boost revenue and a stock price that has fallen to a 52-week low below $1, Westwood One announced Friday (Sept. 12) plans to reorganize the traffic operations of its subsidiary, Metro Networks. In addition to the reengineering of Metro Networks, Westwood is also reexamining its programming lineup to sift out underperforming properties, upgrading its sales force, and looking to reduce corporate expenses.
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