Web Radio on Target

It’s rare in today’s sinking ad market that you hear that any medium will be up in 2009. So either Eric Ronning and Andy Lipset, co-presidents of sales for TargetSpot, are displaying a lot of bluster, or the Internet radio rep firm is on to something.

Internet radio has been around for more than a decade, but it’s been slow to reach critical mass, making it tough to monetize. But since TargetSpot merged with Ronning Lipset Radio last October, the marketplace has new momentum.

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