The Weather Channel Radio Network has switched networks. Beginning Jan. 1, 2010, Westwood One will serve as TWCRN’s exclusive affiliate and advertising sales representative.
The agreement, announced Thursday (Sept. 3) is for three years.
Cleared on nearly 700 radio stations with a presence in 42 of the top 50 markets, TWCRN had been repped by Dial-Global, which included TWCRN inventory as part of Dial-Global’s highly rated Adult Power Network measured in Arbitron’s RADAR network radio service.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in