Warner TV Hires Digital Sales Chief

NEW YORK Warner Bros. Television Group has tapped Peter Wright as svp and general sales manager for digital media sales, a new position.

Wright will oversee domestic advertiser sales efforts for broadband and digital, as well as broker Internet and mobile ad sales deals that focus on all content from WBTG’s television production entities and Studio 2.0, its digital shop. Burbank, Calif.-based Wright will manage the entire digital media sales team, which is split between Burbank and New York.

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