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Yet another company has decided it will not present at the 2017 Digital Content NewFronts.
Warner Bros. Digital Networks, which acquired Machinima last fall, will not participate this year. Machinima is a digital programmer with a focus on gaming and fandom culture, much like a multi-channel network.
At the time of the NewFronts’s schedule announcement, WBDN/Machinima joins Yahoo, BuzzFeed and Fullscreen to leave the NewFronts to hold outside events for advertisers and clients.
Studio71, a multi-channel network with nearly 7 billion monthly views, will provide its presentation as streaming-only.
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