Warner Bros., Fox TV Stations Team on "Twisted" Test

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Warner Bros. Domestic Television Distribution and Fox Television Stations are teaming up for an eight-week test/preview of a first-run reality strip in syndication from the producers of TMZ called Beyond Twisted. 

Slated to debut on Monday, July 6, Beyond Twisted will feature professional and user-generated content focused on what is described as “irreverent and jaw-dropping moments” from around the world.  
 
“As we proved last year with The Wendy Williams Show, these limited test runs allow us to effectively gauge viewers’ response to a program while minimizing the risk to everyone involved,” said Frank Cicha, svp of programming for FTS. 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in