Vogue's 'Less Cheeky' Met Gala Coverage Garnered Record YouTube Subscribers

'Heavenly Bodies' theme carefully covered by the publisher

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There are always difficulties covering the Met Gala—high security, the small number of people allowed to create content from the inside and of, course, covering the theme properly.

“It was important that we plan content that was respectful,” said Sally Singer, the creative digital director of Vogue.

With the theme, “Heavenly Bodies,” the Vogue team wanted to have content that seemed a “little less cheeky” than in previous years, she said. Despite this, Vogue was able to attract millions of viewers to its coverage.

Vogue showed some of the lighter moments of the night, including a video of Nick Jonas riding

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