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NEW YORK Visible World, which provides targeted TV advertising capabilities to cable systems and other distributors, has completed licensing agreements with data companies Acxiom, Experian and Nielsen.
The deals will enable Visible World clients to more quickly target the customers they want to reach via TV — down to ZIP codes, neighborhoods and in some cases even specific households — using the data provided by the three firms.
According to Visible World, this marks the first time the data companies have agreed to supply information to a single targeted TV ad service.
Word of the deals comes three weeks after Google agreed to make the Visible World system available to clients using its Google TV Ads service.
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