Viewers Spend Weekend Glued to Weather Channel

Wind-blown reporters draw ratings

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

This past weekend, as Hurricane Irene made her way up the Eastern Seaboard from North Carolina through New England, millions of residents—the ones with power, at least—turned to local and national news to keep up with the storm’s path, while others, safely out of harm’s way, tuned in for a weekend’s worth of entertainment.

According to The New York Times, all of the major TV networks extended news programming hours over the weekend to bring viewers feat-inducing images of wind-blown reporters and rising floodwaters.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in