GE's Droneweek Will Air on Viceland During a Week of Drone-Related Programming

Footage shows off brand's most interesting and remote facilities

Droneweek started as an experiment.

Two years ago, GE broadcast live footage on Periscope from drones across the world to showcase its facilities and energy infrastructure; last year, it did the same on Facebook Live.

This year, GE’s weeklong Droneweek will air on Viceland, featuring GE’s energy themes: wind, solar, hydro, decentralization and sustainable cities. From Oct. 9 to 13 between 7 p.m. and 8 p.m.

The prime-time block of co-created programming will include GE’s original content, Viceland shows related to GE’s energy themes and an expert panel that will discuss the featured topic of the night.

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