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Vice's 4-month-old digital channel Broadly has hit the ground running. Today the female-focused site is rolling out its first Web series under a new partnership with Unilever.
The sponsored program focuses on women in workplaces typically dominated by men and includes an ad campaign highlighting Unilever's TRESemmé brand. The first episode of A Day With debuts today and follows Denisse Arranda, a Venezuelan transplant, sports car enthusiast and one of the top engineers for NASA.
"At Broadly, we're committed to covering issues that our audience cares about, from their point of view," said creative director Amel Monsur.
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