Vice Media was a global launch partner for the Snapchat Discover platform two years ago, but the company hadn’t been part of the media stampede to create original series for the platform—until now.
Vice Media announced today that it has expanded its deal with Snap Inc. and will now create shows exclusively for Snapchat, following in the footsteps of other media companies like NBCUniversal, Discovery Communications, Turner and A+E Networks.
The first series in Vice’s new deal, Hungry Hearts with Action Bronson, will debut on Snapchat later this year.
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