Vice's first daily newscast, called Vice News Tonight, will debut Sept. 26 on HBO. The half-hour broadcast is "for viewers who have grown increasingly skeptical of daily broadcast news," the media company said this morning.
"The nightly news hasn't changed its format in 60 years, whereas the way most viewers—particularly younger viewers—consume information has changed dramatically," said Josh Tyrangiel, who joined Vice in October 2015 to head up the effort.
"We understand that people aren't going to watch Vice News Tonight out of obligation," said Tyrangiel. "We're going to have to earn people's time and attention with great reporting and original forms of storytelling.
With a 7:30 p.m. ET first airing on HBO, and the ability to watch on HBO Go, HBO Now and on demand, the newscast will air in the evening fringe time period, after the network newscasts and before prime time. The three network evening newscasts are watched by an average of 21 million viewers every night. Vice has not publicly set viewership goals. But given that the show is airing on an ad-free network, the ratings pressure will be minimal for now.
The newscast was 18 months in the making as Vice first announced it in March 2015. The debut episode coincides with the first presidential debate, scheduled for Sept. 26.
In April, Vice snagged NBC News veteran Madeleine Haeringer to executive produce the show. The company has been on a hiring spree since bringing on what Tyrangiel called "a boatload" of new staffers earlier this month.
Big hires include Evan McMorris-Santoro from BuzzFeed, Nellie Bowles from The Guardian, Ravi Somaiya from The New York Times and Caroline Modarressy-Tehrani from The Huffington Post.