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Viacom is debuting a new way to help brands launch their products, and it’s kicking things off with M&M’s largest product launch in the company’s 75-year history: M&M’s Caramel.
Epic, the new offering from Viacom’s marketing and partner solutions division, combines all of the company’s capabilities: custom creative via Viacom Velocity, data solutions via Viacom Vantage and social campaigns. These portfolio-wide campaigns will include BET for the first time, and will have a global reach via Viacom’s
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