Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Viacom's Q4 earnings call included the first discussion of scatter cable prices so far, with the company reporting a 3 percent increase in the market "tempered somewhat by ratings at MTV in a softer marketplace in the month of November," according to Philippe Dauman, president and CEO of the company.
Dauman pointed instead to the international market, which is growing at a faster clip than domestic and helped to offset some of the losses. He also talked up the new integrated ad unit, Viacom Velocity, run by Dario Spina and Neils Schuurmans, which was announced last week.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in