Viacom Seeks $250 Million in New Debt to Pay Off Old Debt

Money will be used to repurchase shares, repay debts

Sell stocks! Buy bonds! Viacom is offering a quarter-billion dollars' worth of senior debentures—due in 2043—the sale of which will be used to repay some of the network's outstanding debts, as well as its stock buyback program.

All is not well at the media conglomerate's TV division, which is struggling with a weak holiday season at kids' network Nickelodeon in the midst of a soft market for kids' toys and games generally, as well as rough year-on-year comparisons for MTV.

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