Viacom Purchases AwesomenessTV in Bid to Expand Portfolio

It will fold the network into its Digital Studios entity

Viacom has just purchased multichannel network AwesomenessTV, which reaches a purported 158 million subscribers and boasts 300 million monthly views, in another recent move to expand its portfolio. The network sale was valued at a reported $25 million, though Viacom declined to comment on the exact terms of the deal.

AwesomenessTV, a Gen-Z audience-targeted media company and digital-first destination, will be folded into Viacom Digital Studios, which made its NewFronts debut this year. The purchase comes on the heels of the recent additions of both VidCon and WhoSay to the company, as well as a number of content partnerships with social media platforms.

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