After a year in beta, Viacom today launched Viacom Vantage, a data-driven ad product that will allow advertisers to reach custom targets across Viacom Media Networks including MTV, Comedy Central, VH1, Nickelodeon, CMT, Spike, TV Land and Logo.
"Our guiding principle is to offer best-in-class and client-centered products for our advertising partners," said Jeff Lucas, head of sales for Viacom Media Networks. "Viacom Vantage is our latest cutting-edge product to deliver on that promise by enabling our clients to close the gap between how they define their true segments and where their messages can work best in reaching that audience on our shows."
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