Viacom Assembles Mobile Ad Sales Team for Music and Entertainment

New unit to sell for MTV, VH1, Comedy Central

Viacom tapped the Weather Channel's Pete Chelala and its own Deborah Schlessinger-Brett (formerly director of new business for Nickeolodeon) to run its newly created mobile ad sales team for music and entertainment. Schlessinger-Brett will be replaced at Nick by Michael Hollis, who was upped from account manager to director, and will report to vp of new business Lauren Buerger. Chelala is now vp of mobile products and sales, with Schlessinger-Brett vp of mobile sales.  

Interestingly, the two will report to separate execs with the same title, with Chelala reporting to Melanie DiMemmo, and Schlessinger-Brett to Sarah Iooss—both svps of digital ad sales for music and entertainment. 

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