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There has been plenty of handwringing about the NFL’s future this year after a dip in ratings and advertiser concern over protest coverage on TV, but Verizon is making a $2 billion bet on the sport’s prosperous future.
Verizon, which has been exclusively streaming NFL games on smartphones since 2010, just signed a lucrative new deal with the league that expands the number of games it can offer—including the Super Bowl—and for the first time will allow non-Verizon users to stream the games as well.
Verizon
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