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The rapidly growing licensed video market has a new player. Verizon, partnering with Redbox parent company Coinstar (yes, of change-jar-disposal fame), joins Hulu, Netflix, Amazon and HBO GO in a war of business models: subscription versus advertising. But while its start date is set for the second half of the year, Verizon, which has yet to publicly pick sides, could conceivably broaden the streaming ad market.
In the mobile world, Verizon’s advantages are clear: access to users in its stores and on its high-traffic service management website; the ability to block other streaming providers if need be; and its video app Flex View, which lets FiOS subscribers watch movies on their phones or tablets.
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