USA Network understands that audience demographics are changing. To further appeal to the mainstream, the NBCUniversal property is working on a new strategy to reach millennials.
USA announced Tuesday at its 2015 Upfront press breakfast in New York that it is banking heavily on dramas, starting this summer, and shying away from its traditional half-hour scripted comedies. The network is placing its biggest bet so far on hacker thriller Mr. Robot, which network executives described as "The Social Network meets Fight Club."
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