The news earlier today that NBCUniversal's USA Network was in the process of developing a half-hour comedy, which will be executive produced by Frasier star Kelsey Grammer, is only part of the network's first-time-in-a-decade strategic push into the sitcom world.
The new half-hour show, set to be called The Dicocco Brothers, will be written by Edwin Cannistraci and produced by Grammer’s production company, Grammnet—which was previously housed at Paramount. The show will be based on a story by Cannistraci and his brother Chris about the founder of a Web startup who uproots his family from New Jersey to Silicon Valley.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in