A new forecast from media and marketing research firm SNL Kagan predicts the U.S. ad market will rebound with nearly 3 percent growth this year to $210 billion after two years of declines.
The firm is forecasting growth in the sector for the foreseeable future, predicting ad spend of $214.3 billion in 2011 and reaching $275.8 billion by 2019.
The firm’s near-term forecast is in-line with other recent predictions. In July, Publicis Groupe’s Zenith Optimedia upped its 2010 North America forecast by almost 3 percentage points, saying the region would post growth of 1.3
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