The Upfront: WWE, Tony Rock Driving MyNetworkTV Sales

MyNetworkTV, bolstered by WWE Smackdown and the new Tony Rock show, is getting cost-per-thousand ad increases for its programming packages during its upfront negotiations of between 9-11 percent, albeit off of lower rate bases.

Also bolstering those rate increases are some product integrations that have been worked into packages for assorted ad clients.

Strong categories for the broadcast network include packaged goods, retail, movies and pharmaceuticals.

The network is still in negotiations with several media agencies, with negotiations slowed by product integration talks.