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Fox Broadcasting has called it a wrap on this year’s upfront, saying its sales effort was done and that the net would hold back “slightly” more inventory than usual, betting that the in-season scatter market would yield high rates.
In a statement issued late Wednesday, ad sales chief Jon Nesvig said, “As the Upfront selling season winds down, Fox Broadcasting has achieved its prime-time revenue goal. We also plan to have slightly more inventory available for the scatter market.
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