In contrast to last year, the TV upfront marketplace began in earnest today, a little more than a week after the broadcast networks unveiled their new fall schedules.
Sources said that Fox has already closed several major ad buys at rates significantly higher — in the high single digits on a percentage basis — than last year’s upfront prices. (Fox’s hit series Glee is shown.)
NBC and CBS are also said to be talking to numerous advertisers about deals.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in