The Hispanic TV upfront was much more active for top-rated Spanish-language network Univision than No. 2 Telemundo last week, with Univision completing a record-setting, $80 million cross-platform deal with Hispanic media agency Zubi Advertising. The net also expected to finalize deals with two mainstream agencies by early this week.
Telemundo said it had done some upfront deals by last week’s end, but has opted not to disclose those upfront deals at deadline.
The Univision-Zubi deal had been in the works for about two months, after an initial meeting among Zubi president/CEO Joe Zubi, Univision CEO Joe Uva, and David Lawenda, the net