Sens. Daniel Inouye (D-HI) and Patrick Leahy (D-VT) sent a letter to Arbitron chairman, president and CEO Stephen Morris on Friday (Sept. 19) asking the company to “take all steps available, prior to rolling out the PPM system in additional markets, to ensure that the system accurately measures the listening behavior in a market and that no station is unfairly harmed.”
PPM is currency in Houston and Philadelphia and will soon be expanded to New York, Nassau-Suffolk, Middlesex, Los Angeles, Riverside, Chicago, San Francisco and San Jose.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in